'The King of Pop' as nicknamed by the Core Snowboard culture, Arthur Longo first broke on to the snowboard scene in the mid 2000s with a top finishes at events like the Arctic Challenge, X Games and Redbull's Double Pipe. After moving on from the Contest scene Arthur changed the game and the way we look at resort riding with his SHE (Side Hits Euphoria) videos exploding on YouTube, filmed and edited by his best friend and Volcom Ambassador Olivier Gittler. Arthur is undoubtedly one of the most stylish riders in Snowboarding.
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